The Frog, the Dead Monkey, Yossarian, Yogi Berra and Twitter
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- Identifier
- JML.MS1133-0407
- Barcode
- JML.MS1133-0407
- Title
- The Frog, the Dead Monkey, Yossarian, Yogi Berra and Twitter
- Description
- The paper discusses the nature of fads, their life cycles, and their impact on society. Sorenson uses various examples, including the Atkins diet and Beanie Babies, to illustrate the phases of a fad—emergence, rapid growth, and decline. He also examines social media phenomena like Facebook and Twitter, questioning whether they are enduring innovations or fleeting fads.
- Date
- 24 September 2009
- Creator
- Sorenson, Eric J., Jr.
- topic
- talk
- lecture
- SPHEX Club
- Eric J. Sorenson, Jr.
- Sorenson
- 2009
- fads
- collective behavior
- diffusion theory
- informational cascade
- social networks
- Atkins diet
- Beanie Babies
- social media
- fad lifecycle
- product fads
- institutional fads
- social fads
- Type
- Text
- Genre
- lectures
- Digital Format
- application/pdf
- Language
- English
- Repository
- George M. Jones Library Association
- Rights
- https://creativecommons.org/licenses/by-nc-nd/4.0/
- Rights Holder
- Eric J. Sorenson, Jr.
Part of The Frog, the Dead Monkey, Yossarian, Yogi Berra and Twitter