Jasper; 2004
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- Identifier
- MS1133-0184
- Title
- Jasper; 2004
- Description
- Peter Marcy's paper, "Jasper," initially sets out to explore leadership and management theories but shifts focus to highlight the entrepreneurial and inventive genius of Josiah Wedgwood, an 18th-century industrial leader. Marcy traces Wedgwood's contributions to the development of modern ceramics, his innovative marketing strategies, and his impact on industrial manufacturing processes. The paper details Wedgwood's development of new pottery forms like Jasper ware, his establishment of effective marketing through showrooms and royal endorsements, and his influence on factory organization and worker welfare. Marcy concludes by reflecting on Wedgwood's lasting legacy in commerce and art, positioning him as a pivotal figure in the transition to modern industrial society.
- Date
- 22 January 2004
- Creator
- Marcy, Peter T.
- topic
- talk
- lecture
- SPHEX Club
- Peter Marcy
- Marcy
- 2004
- Josiah Wedgwood
- 18th-century industry
- ceramics innovation
- Jasper ware
- marketing strategies
- factory organization
- industrial revolution
- worker welfare
- entrepreneurial genius
- pottery development
- Type
- Text
- Genre
- lectures
- Digital Format
- application/pdf
- Language
- English
- Repository
- George M. Jones Library Association
- Rights
- https://creativecommons.org/licenses/by-nc-nd/4.0/
- Rights Holder
- Peter T. Marcy
Part of Jasper; 2004