All Was for an Appil; 2008
- Where to find this in the Library
- You may access the physical version of this item by going to the Reading Room Reference Desk. Please provide the library staff with either the title and location of this item or the item's catalog call number.
- Identifier
- MS1133-0046
- Title
- All Was for an Appil; 2008
- Description
- This paper explores the enduring influence of classical and medieval imagery in modern advertising. McIntosh examines how marketers utilize iconic artworks, like those from the Sistine Chapel, the Mona Lisa, and Botticelli's Birth of Venus, to evoke familiarity, appeal, and various symbolic meanings to promote products ranging from tourism and fashion to digital photography and online banking. Through a detailed analysis, the paper demonstrates how these adaptations not only reflect contemporary cultural and commercial practices but also engage with deeper themes of choice, judgment, and aesthetic continuity across history.
- Date
- 13 March 2008
- Creator
- McIntosh, William A.
- topic
- talk
- lecture
- SPHEX Club
- William A. McIntosh
- McIntosh
- 2008
- advertising
- marketing
- classical imagery
- medieval imagery
- Sistine Chapel
- Mona Lisa
- Birth of Venus
- symbolism
- cultural practices
- aesthetic continuity
- Type
- Text
- Genre
- lectures
- Digital Format
- application/pdf
- Language
- English
- Repository
- George M. Jones Library Association
- Rights
- https://creativecommons.org/licenses/by-nc-nd/4.0/
- Rights Holder
- William A. McIntosh
Part of All Was for an Appil; 2008